Built from nothing. Runs without me.
I've made every mistake possible
I started Lieder's in 2009 as a one-man chef show.
Seventeen years later it's a full Restaurant & Deli with a team of 20+, a catering company, and my own food now selling wholesale in 8 stores across the city. Shabbos takeout with no days off, no margin for error, immovable deadlines. I built it from nothing — into a business that doesn't rely on me to operate or deliver.
Today I'm not there to run it. I'm there to grow it — and right now we're actively expanding our operations. Along the way I built the systems that made all of it possible: the playbooks, the delegation, the standards that hold whether I'm on the floor or not.
Somewhere in those years, operators started asking me how I did it. How the place holds together when I'm not there. I've been quietly answering those questions for a long time. Now I help you get your freedom back — a business that runs without depending on you to keep it going — by teaching you everything I learned along the way.
I started as a one-man show and have worked every position in this company — I've experienced it all from the inside. I'm not a preacher or an executive who hasn't been in the thick of it in years. I've lived the ups and the downs, the scary times, all of it. So the advice I give is practical, experience-based, and relatable — because I've stood exactly where you're standing.
How the Coaching Works


