I've made every mistake possible
I started Lieder's in 2009 as a one-man chef show.
Seventeen years later it's a full Restaurant & Deli with a team of 20+, plus an upscale catering company and a live-fire kosher BBQ experience. Shabbos takeout and catering: no days off, no margin for error, immovable deadlines. I built it from nothing — into a business that doesn't rely on me to operate or deliver the goods (no pun intended).
Today I'm not there to run it. I'm there to grow it. And right now I'm building the next layer of systems — the kind that force growth without me driving every inch of it.
Along the way I took a fully loaded truck on a 12-hour haul to serve a plated dinner for 100 high-profile guests at the Utah State Capitol — then a full day on a remote mountain ranch the very next morning. I planned the breakdown that never came, and everything stayed cold. I build the playbooks where none exist.
I'm not a consultant who's never operated. I'm an operator — practical, experience-based, not theory.